Standard PR package, billed by monthly retainer:
Media placement. Our #1 priority is to publicize our client’s message effectively. We leverage our relationships with the press to secure highly visible earned media coverage in any market and in any medium – print, broadcast, or web / trade or consumer-based.
Media relations. Public relations could be referred to as public “relationships.” In this business of PR, it’s all about the relationships a publicist makes with press. At the end of the day, your message has a much better chance of being placed and communicated to the masses if it originates from a trustworthy, respected source.
Media training. Whether you’ve done it a hundred times, or not at all, an interview can be daunting. We will give you the media training tools necessary so when it’s your turn in front of the camera, you can get your message across calmly and efficiently.
PR calendaring. We first determine a client’s PR pillars, then we sit down and build a PR calendar around them. The calendar takes into consideration client objectives and benchmarks and aligns them with press requests, themes and deadlines.
Press release generation. We put on our journalism cap and interview you first. Then, we spin the narrative into press release form, hitting upon the right hot button keywords that we know will create media interest.
Press release distribution & pitching. We distribute releases both wide and individually to our extensive media lists which contain local, regional, and national press contacts. In addition to distributing releases, we target and pitch key press for features. We have the ability to reach anyone, from blogger to editor to producer, across any medium.
Press reports. We track any message we distribute through the media, and report back to clients with links and clippings of coverage regularly. For wire releases, we provide in depth analytic reports, so you can see where your message is sticking the most.
Social Media Strategy. In today’s digital world, it’s important to stay connected with your audience. We have the ability and expertise to implement professional social media strategy into our PR packages. Note: an additional fee is required for social media services.